New Books in Business, October 2011
The Win Without Pitching Manifesto by . Aimed at creative professionals in advertising and design, the ideas in this book are actually relevant to all creative people, all those whose income derives from their ability to comprehend a problem and invent a solution. All such need a strategy to demonstrate their exceptional, preferably unique, value, avoiding being substitutable commodities.
Lead, Sell, or Get Out of the Way, The 7 Traits of Great Sellers by . Effective selling is not a matter of manipulating or overwhelming a prospective buyer. Rather, it is a rational process of specializing in a domain, differentiating onesself from competitors, communicating the fact of one's expertise, learning the needs of potential customers, and, if there is a match, helping customers make and sustain the decision that is in their best interest.
copyright © 2012 Andrew Layman, all rights reserved, 12/31/2012 9:17:39 AM, Topic: New Books in Business, October 2011, http://www.strongbrains.com