New Books in Business, October 2011

The Win Without Pitching Manifesto by Blair Enns. Aimed at creative professionals in advertising and design, the ideas in this book are actually relevant to all creative people, all those whose income derives from their ability to comprehend a problem and invent a solution. All such need a strategy to demonstrate their exceptional, preferably unique, value, avoiding being substitutable commodities.

• Win Without Pitching site

Lead, Sell, or Get Out of the Way, The 7 Traits of Great Sellers by Ron Karr. Effective selling is not a matter of manipulating or overwhelming a prospective buyer. Rather, it is a rational process of specializing in a domain, differentiating onesself from competitors, communicating the fact of one's expertise, learning the needs of potential customers, and, if there is a match, helping customers make and sustain the decision that is in their best interest.

Links

• Business – Business
  • Capitalism.org,
  • Microsoft Myths,
  • Thinking Skills,
  • Economics,
  • Ingenuism
• Thinking Skills – Techniques for improving your cognitive and problem-solving skills
  • Thinking,
  • Philosophy,
  • Edward Tufte,
  • Hold That Thought!,
  • Ayn Rand Lexicon,
  • Dr. Ellen Kenner,
  • Study Hacks,
  • Darwin Online,
  • Talent

copyright © 2024 Andrew Layman, all rights reserved, 1/15/2024 6:12:58 PM, Topic: New Books in Business, October 2011, http://www.strongbrains.com

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